Homestay.com Launch First International Brand Campaign
Homestay.com, the digital marketplace for hosted accommodation, today launched its first international brand marketing campaign. A 90-second short film targets international consumers through paid placements on social media, and aims to raise awareness of Homestay.com and its point of difference in the market – that, unlike its competitors, with Homestay.com the host is always present.
Shot in Dublin and Barcelona, the film titled ‘Hello Homestay’, was produced by ‘In the Company of Huskies’, an award-winning advertising agency from Dublin. The 90-second video brings the brand to life, telling the stories of the hosts: their experiences, tastes and personalities that help guests get under the skin of the destinations they’re visiting.
Homestay.com CEO, Alan Clarke, said: “Homestays are a new concept for many people. Our goal is to help them understand what a homestay is and what makes it a true value, culturally immersive travel experience. A homestay is staying with a local in their home and this is what Homestay.com exclusively provide. There are no empty vacation rentals listed on Homestay.com. Everything we do focuses on improving the experience of the guest and host – people are at the heart of our business.”
The campaign marks Homestay.com’s second successful year in business. In the last six months it has enjoyed its busiest period yet, with the appointment of a new communications agency, the launch of a new website and the introduction of a new line of tools that enable users on the site to interact more easily.
There are now over 30,000 Homestay.com hosts around the globe, based in 140 different countries. Guests have booked more than 100,000 nights on Homestay.com to date. Homestay.com was recently selected by the ‘World Meeting of Families’ as the ideal ‘alternative accommodation solution’ for Pope Francis’ upcoming visit to Philadelphia, USA, when more than 2million visitors are expected to descend on the area.
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Launched in 2013, Homestay.com provides an established global community with the digital marketplace for accommodation called homestays - staying in the home of a local while they are there. The fact that the ‘host is always present’ sets Homestay.com apart from its competitors as it transforms the guest experience from ‘visit’ to ‘live it’, recognising the importance of people (guest and host) in making homestay experiences. Moving this globally known and long-standing offline industry online, Homestay.com provides a frictionless digital interface to connect guests with their ideal homestay host. To this end, it is a leading player in the emerging ‘shared experience’ economy.
Homestay.com has also pioneered the “pop-up” homestay network, designed to solve acute accommodation shortages, mitigating price rises, and to help local communities benefit from large-scale local events. Homestay.com is a limited company and has raised venture capital funding through Delta Partners Ltd. Homestay.com chairman is Paddy Holahan, the founder and CEO of Newbay, and former Chairman of Hostelworld. CEO is Alan Clarke, formerly of Yahoo!, McKinsey and Company and Paddypower.